Milwaukee, WI (February 1, 2025) – A tragic wrong-way crash on I-43 northbound near Lapham St early Saturday morning left two people dead and three others injured, according to the Milwaukee County Sheriff’s Office.
Authorities were first notified at approximately 5:07 a.m. that two vehicles were traveling southbound in the northbound lanes of I-43. Shortly after entering the highway near Plankinton Ave, a white sedan collided head-on with a vehicle traveling in the correct direction.
The male driver of the white sedan and a female passenger were pronounced dead at the scene. A third occupant of the striking vehicle suffered serious injuries and was transported to a nearby hospital for treatment.
The second vehicle involved, which was traveling northbound, held a male driver and a small child. Both victims sustained non-life-threatening injuries and received medical care.
Officials have launched an active investigation into the crash and are searching for a second wrong-way vehicle, described as a dark or silver SUV. The Milwaukee County Sheriff’s Office has not yet determined whether the two vehicles were connected.
Our thoughts are with the victims and their families during this difficult time.
Wrong-Way Crashes in Wisconsin
Wrong-way accidents are among the most devastating types of collisions, often resulting in severe injuries or fatalities due to the high-speed, head-on impact. In many cases, wrong-way driving incidents are linked to impaired driving, drowsiness, or driver confusion when navigating interchanges and highway ramps.
In Wisconsin, highway authorities continue working to implement wrong-way detection systems and enhanced signage to prevent these tragic incidents. Despite these efforts, wrong-way crashes continue to occur, posing significant dangers to all road users.
Victims and their families often face medical bills, funeral costs, lost wages, and emotional trauma following such a crash. In fatal accidents, legal action may be necessary to hold negligent parties accountable and provide financial support for the surviving family members.
If you or a loved one has been affected by a serious crash, Local Accident Reports can provide resources and guidance to help navigate this challenging time.